Who is Keller Williams biggest competitor?

Who is Keller Williams biggest competitor?

In the competitive real estate industry, Keller Williams has emerged as one of the leading players. With its unique business model and focus on agent training and development, Keller Williams has gained a significant market share. However, every successful company has its share of competitors. Let’s take a look at some of the biggest competitors of Keller Williams.


RE/MAX is a global real estate franchise headquartered in Denver, Colorado. Founded in 1973, it has become one of the most recognized real estate brands worldwide. With its agent-centric approach and a vast network of agents, RE/MAX poses a strong competition to Keller Williams. Both companies are known for their emphasis on agent independence and commission-based compensation.

2. Coldwell Banker

Coldwell Banker is another leading real estate franchise that competes with Keller Williams. It was founded in 1906 and has a long history in the industry. Coldwell Banker offers a wide range of services, including residential and commercial real estate, property management, and relocation services. With its established brand presence and extensive resources, Coldwell Banker remains a formidable competitor.

3. Century 21

Century 21 is a well-known real estate franchise with a global presence. Founded in 1971, it has offices in over 80 countries and territories. Century 21 is known for its comprehensive training programs and robust marketing initiatives. This, coupled with its vast network of agents, makes Century 21 a significant competitor to Keller Williams.

Who is Keller Williams biggest competitor?

4. Sotheby’s International Realty

Sotheby’s International Realty is a luxury real estate brand operating in over 70 countries and territories. With its focus on high-end properties and affluent clients, Sotheby’s International Realty competes in a different segment of the market compared to Keller Williams. However, its strong brand recognition and reputation make it a worthy competitor.

5. Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices is a real estate brokerage franchise network owned by Warren Buffett’s Berkshire Hathaway. Despite being a relatively new player in the industry, Berkshire Hathaway HomeServices has expanded rapidly through acquisitions and partnerships. With the backing of a renowned conglomerate and its focus on technology-driven solutions, it poses a growing challenge to Keller Williams.

While Keller Williams has established itself as a leader in the real estate industry, it faces formidable competition from companies like RE/MAX, Coldwell Banker, Century 21, Sotheby’s International Realty, and Berkshire Hathaway HomeServices. These competitors have their own unique strengths and strategies, making the market highly competitive. As the industry continues to evolve, it will be interesting to see how Keller Williams and its competitors adapt and differentiate themselves to stay ahead in the game.

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